Walmart Changes Its Logo for the First Time in Almost 20 Years
In almost two decades, Walmart is freshening up its brand identity as it unveiled a new logo, paying homage to the company’s history. The 61-year-old retail giant revealed its revamped design on Monday, taking inspiration from a trucker hat worn by the founding Sam Walton.
The new logo features beefier type as compared to the earlier version and is reminiscent of the typeface that Walmart had used for its names during the 1980s and the early 2000s. And while Walmart retains its iconic yellow “spark” symbol that makes the brand so identifiable, the company introduced a darker blue into the color scheme to give the brand a more modern and refreshed look.
The new logo will start to appear on Walmart’s website and app this month and will then migrate into the company’s 10,500 stores, which are also undergoing complete remodels.
This is a homage to the legacy of Sam Walton and a new brand image of Walmart which, in the end, is about change, growth, and service to our customers through our Chief Marketing Officer, William White, Senior Vice President of Walmart.
Since the last update on its logo design that took place in 2008, when the word “Wal” was separated from the rest of the company name by a star, and this was now written as a single name, Walmart saw a period of challenges while being pushed by the pushing in the competition with others of the same size in big box-like Target.
Things have been looking up for the store while it was missed on more than a few cents. In the latest announcement to be made through Walmart’s earnings, sales of Walmart’s US stores have increased by a strong 5%, to be able to approximate 8% due to profit. The investment of Walmart in grocery shopping and in keeping prices low in an inflation economy has started to pull in an upscale shopper. Further, goods have included things such as clothing, electronics, or home furnishing, whereas the company is rapidly growing its online presence to compete with Amazon.
